INTERCOSMETICS: TECHNOLOGY AND EFFICIENCY AT YOUR SERVICE
GENERAL OPERATIVE MANAGER
Roberto Lucchini, General Operative Manager of Intercosmetics with his strong interest in this work made him to be very familiar with the entire supply chain, from raw materials to production, from the birth of the product, to managing the sales network with all the financial aspect, and his continued interest and his personal ambition are his biggest incentive to continue to do well and challenge every day this market.
What is your role in the company? What is your job?
My work experience started as a sales agent in the area of Milan, experience lasted about four years, then the change of category as the head of the Lombardy area with the management of 8 vendors, experience lasted two years, after that in 1989 I decided to enter in Raywell Ltd. with the aim of developing the wholesale-distributor network. It was an hard work (many, many kilometers) which has, however, allowed me to know the market from north to south Italy very well and a lot of people, with which even today I collaborate. In 1997 Raywell Ltd. owned by the Dionisi family was transformed in Intercosmetics Ltd, the company began to grow, and then to the Raywell brand got associated the brand Envie purely designed for the wholesale and the foreign market. In 2012 Extremo and Invidia brand borned, placing themselves in the still free market segments. Coming to present day: my position as General Operative Manager and my strong interest in this work made me to be very familiar with the entire supply chain, from raw materials to production, from the birth of the product, to managing the sales network with all the financial aspect, my continued interest and my personal ambition are my biggest incentive to continue to do well and challenge every day this market ever more inflated and where all business rules are not due to those who sell out to survive, ruining the market, trying to copy everything that other companies (mine included) have formulated through market research by using highly qualified personnel.
What demands the market today?
Today’s market requires a lot of things:
1 seller-client relationship;
2 top quality;
3 competitiveness in prices;
4 timeliness in serving the customer;
5 streamlined customer management;
6 stylistic technical supports.
They seem very easy rules, but they are not. They must be handled very well, and each step requires expert knowledge and personnel able to do their job very well, just a weak link in the chain, and the risk of displeasing the customer becomes high, that’s what should not happen, all customers are important.
What do you think of natural products? Are they a viable alternative to traditional products?
The natural hair lines, vegan, organic, green, ect that are springing up in recent months are trying to follow a niche genre trying to replace traditional lines for treating skin and hair already on the market. The final customer seems to be receptive, but is also very careful, therefore also in this case get the right certifications necessary to be able to make a proposal suited to the expectations. Surely, the market costs of these lines will be higher than the traditional ones, because certain natural material costs. Having said this, I believe that hair products for vegan, organic, green ect can acquire a slice of the market, but beware you have to respect the rules of the game. The only goal to point to is quality if we do not want to risk that this trend will soon times out.
What is your opinion about social network and e-commerce?
Social networks are becoming an information channels used by the public, every day born a new sections, which deal with the market trends, in a few months everything seems to get old.In e-commerce you can find anything at all prices, a world no longer manageable, everyone is free to propose what they want at the price they want, I personally believe that this sale should be regulated and also authorized and agreed with the manufacturer, which instead often has to give its customers the reasons about the prices proposed and the authenticity of his product.
Are trade shows an important appointment? What would you like to find?
For the company, national and international trade fairs are an important investment, both in terms of brand visibility and the ability to meet and find various foreign distributors. The important is to be prepared for the event in time, by fixing meetings with people who were previously contacted. Remind not to wait at the stand that someone will come to visit you. Business growth today can continue only and only by opening new markets abroad.
Has your company a website? Is it always up to date? Has it some dedicated people? Has it at least good visibility?
The company website is another strong point, it must be up to date and attractive, slim and easy in a few clicks, that’s why we employ professional collaborators for the development and creation of our sites.The company is made up of so many people, each one different, each with their own ideas and their own needs, each with its own role, all important, but often it’s the symbiosis of the group that lacks internal jealousies between departments. The key to win is to have reliable staff that believes in the company, in his role and in his future.