GLOBElife | interview, international beauty businessman https://globelife.com/interviste Wed, 23 May 2018 14:16:18 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.18 RICCARDO VEDANI https://globelife.com/interviste/riccardo-vedani/ Tue, 11 Jul 2017 13:35:24 +0000 http://globelife.com/interviste/?p=761 RICCARDO VEDANI
General Manager

Riccardo Vedani, General Manager of a leading company specialized in hairdressing supplies.

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VEDANI SRL
OUR MISSION IS THE SATISFACTION OF THE CUSTOMER

Riccardo Vedani

Riccardo Vedani

GENERAL MANAGER

Riccardo Vedani, General Manager of Vedani s.r.l. has started his career at 26 years old at the side of his mother running the family’s perfumery chain. After his father’s death in July 2006, he decided to bring the father’s hairdressing company back to the top. After 10 years of sacrifice and hard work today the Vedani s.r.l. is again considered the most important company specialized in the hair fashion industry and has returned to be the leader in our territory.

What is your role in the company? What is your job?

I am the administrator of Vedani s.r.l. I’m certainly an abnormal owner because I really do a lot of everything inside my company. I love dealing with business strategy applied directly to the field, following the sales force and verifying in person the results.

How did you get started? What kind of training and experience did you do?

Ever since I was a child, I dreamed of completing my study path and taking up a job career alongside my parents who were dealing with 2 distinct companies in different fields. My dad was dealing with wholesale hairdressing products and my mom was dealing with managing a perfumery company. In my spare time, when I was not busy with the school, I made my small contribution to the company and tried to be useful to my family. I did it to spend my time and not for need. During my youth, “the beautiful life” clearly had the upper hand over university and work commitments.

I started to work in perfumery in 1997, after university studies, at the age of 26. I started to work alongside my mother who ran 2 perfumes with a turnover of around € 700,000. In 2005, the number of employees amounted to more than 40 units and we had an annual revenues of over € 5.000.000. Our stores were very appealing and numerous multinationals went ahead to try to buy us. Our company’s trading was completed at the end of 2007 when the company had now reached annual sales of € 6,500,000.

The day after the sale I was already at work, focused on my new project: bringing up the company specialized in hairdressing supplies, which after the death of my father Enrico, in the terrible july 2006, had had a very sharp decrease in the quotas. This company had been the reference point of all the hairdressers of Piedmont and Valle d’Aosta, and had been the leader for at least 25 years. Unfortunately, at the end of 2006, it came to great financial and economic difficulties. After 10 years of persevering work in a political-financial scenario of a full-blown economic crisis and a super-competitive sector market made up of new players who had acquired increasingly important market slices, we managed to regain our lost credibility , our real value and a very important market share. Today the Vedani s.r.l. is again considered to be the most important company specialized in the industry and has returned to be the leader in our territory. All this, however, is not enough: I dream of developing our brand throughout Italy to recognize it as a guarantee seal of a company capable of delivering international quality products in exclusivity. I want to acquire about 20 distributors of our import brands, able to replicate exactly what we have been developing over the past 3 years: we have found the right formula through the most competent professionals I’ve been able to choose and train, to create a motivated and winning team to help other distributors, in other parts of Italy, to replicate our success.

Why did you choose this job? What are the satisfaction and the difficulties?

I chose this job to give continuity to the family company, by the pride of my last name and because I consider it extremely rewarding. Just because I love my job, I do not encounter any problems or difficulties.

What are your goals, your ambitions and your dreams?

My dream is a well-organized, super-structured family-run company that meets all consumer needs at 360 degrees, from private consumers to the international salon chain, from shop design to technical stylist training. I would like to become the benchmark of hairdressers on a very large scale.

Who inspires you? Who are the best managers in the world?

Piedmont is really rich in illustrious characters who have made the history of our country and is rich in world-renowned valued managers. Certainly Dr. Marchionne is a model to imitate because of tenacity and perseverance. I advocate the lawyer Agnelli not only for his diplomacy and for his greatness, but also for his great ability to divide his working moments from the pleasure.

Which are the market leaders in your opinion?

I want to point out my admiration for Madame Gabrielle Bonheur Chanel, the famous and renowned French designer Madame Coco, founder of Chanel House. Rue Cambon Paris summarizes everything I would really like to accomplish. My secret dream. Chanel is the brand that I prefer and I feel to be the undisputed leader ever in the field of fashion and luxury. An endless elegance and refinement.

How are the market habits changing in these years?

I think the half-measures, like the Italian and world average bourgeoisie, are disappearing. A world massive, accessible to everyone, a world of multinationals, where it only counts the lowest price, a world reserved for few elected, dearly expensive is very discriminating. It is necessary to develop a strong sense of belonging.

What does the market require? Beauty? Savings? News?

The market for each of us is made up of moments. The same people, even the most abundant ones, have different desires at different times. In some cases, looking for beauty, they sometimes look for savings, but when looking for news they are willing to shell out any number, even to have it and then show it. We live in a society that believes in appearing, in a world where appearances count unhappily more than being.

Do you see signs of change?

The change is continuous. The world evolves and changes, instant by instant. What I thought yesterday is not necessarily what I think today. It is really extraordinary to see how the world can change after second. Actually I think the economic crisis has never existed. But I believe in the inability of the entrepreneurs to adapt to changes. Today’s entrepreneur must absolutely have great ability to adapt to new conditions to meet the needs that change day by day. Many economic sectors have not suffered the economic crisis, indeed, they have strengthened and have grown incredibly.

Prices have been blocked for some time. How do I report to you?

The prices follow very rational and scientific principles according to 2 fundamental elements, namely demand and supply. This is the market. If the market goes crazy, prices also go crazy. You don’t have to give up the rules of a competitive market that has seen a lot of companies making absurd decisions to lower their prices. Lowering prices in an attempt to be competitive in order to survive leads very quickly to bankruptcy. The only solution is to diversify and differentiate.

Who offers the best distribution service: the company’s direct salesman, wholesaler / distributor,
e-commerce?

It’s hard to say, but I’m sure of one thing. If you want to be exclusive and unique you have to follow only one channel. I am opposed to e-commerce, but I consider it a valid product sales tool, if the entrepreneur decides to turn to customers solely through this service, eliminating any other distribution channel.

I personally believe in people, in men, and in interpersonal relationships. The best service offers this company that invests in the training of its men, with the goal of building men capable of establishing lasting relationships and relationships with their customers. Customers, in fact, should not simply be considered customers or consumers or buyers. My clients are not just those who do business but they also are the ones to have the pleasure of sharing life and interests with.

What’s the ideal Company like?

The ideal company today is extremely complex and elaborate, but in a simple and comprehensible way, with clear and reachable goals. I don’t want to look presumptuous, but my company today is just the ideal company I would like to work in.

Do companies need to inform women about advertising or support the hairdresser for fashion distribution?

I’m sure the real secret of success goes through the culture and training of salon owners, especially those who know how to communicate to their customers, those who know the rules of communication well.

How could sellers actually help a salon? If he doesn’t do who is to blame?

The seller must always be present. It must have consistency, perseverance and continuity. It must always find new stimuli and get up in the morning with a strong altruistic spirit, to be able to solve at any time the problems or needs of the salon, but, above all, to encourage salon holders to adopt and implement the best strategies and programs studied by the manufacturers or their distributors. It is necessary that the message arrives to consumers and that is through salespeople, salon owners and employees who work in direct contact with end customers. This is why more and more companies’ success goes through the figures that until a few years ago were unreasonable. Success goes through excellent communication between the company and sellers, between sellers and customers, between employers and employees, employees and end customers. The firm and clear message of the company goes badly to the end customer. We must therefore ensure that this comes in the simplest and most comprehensible way possible.

This space is yours. Tell us what we didn’t ask for, but you would like us to know.

I have been studying for many years and have devoted body and soul to my projects. The biggest project I have achieved is the family. With my wife I have found a great inner strength and incredible spiritual strength. It is also important to have dreams that must be our goals. If we intend to reach them, we will have to take action. Every action must absolutely follow the fundamental principle of correctness based on deep ethics. The axiom of my life is “don’t do to others what you wouldn’t have done to you” I have turned it into “try to treat all people well, exactly as you would expect them to treat you. “

Vedani
VEDANI SRL, based in Turin, has been, for over forty years, the leader in wholesale supplies of hairdressing and beauty products. Leader in the distribution of the most important brand names in the trichological sector, it can offer  an interior design service dedicated to hairdressing salons and beauty centers. Working in national territory with local agents and home delivery within 24 hours, the company is dynamic and responsive to the new market influences, and aims at “total customer satisfaction”, the complete satisfaction of the customers.

 

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GAETANO GIOVANSANTE https://globelife.com/interviste/gaetano-giovansante/ Fri, 17 Feb 2017 08:30:18 +0000 http://globelife.com/interviste/?p=659 GIOVANSANTE HAIR
Hairstylist & Image Consultant

Gaetano Giovansante, Image Consultant of international fame with several participations in reality shows and television events.

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GAETANO GIOVANSANTE
STREET POET

Gaetano Giovansante

Gaetano Giovansante

HAIR STYLIST & IMAGE CONSULTANT

Gaetano Giovansante, stylist and image consultant started his career at the age of 5. He amused himself with shaping haircuts, because inside him this profession was innate. His greatest satisfactions are the changes that he creates every day in every single person; client’s emotions are his pride.  He aspires to become the “one and only” in the hairdesign world.

What is your role in the company? What is your job?

My role in the company, in my shop, is stylist and image consultant.

Tell us how you started: your education and experiences

At the age of 5 years I began to practice on my brother and my sister, in addition to any doll that happen in my hands. I amused myself with them to shape in the cutting and bending, because inside me this profession was innate. Just so I achieved excellent results and many other moral and professional satisfaction.

Why did you choose this job? What are the rewards and difficulties?

I chose this job because I liked to do as a child. The greatest satisfactions are the changes that I create every day in every single person, because their emotions are my pride. But nowadays there are a lot of difficulties, because it is a complex job done by human beings and not by machines. I would still give an advice: “LISTEN TO THE PEOPLE!”

Which are your goals, your ambitions, your dreams? 

My goal is to become the “difference” among many hairdressers in the world. I aspire in the future to have a complete workshop. Starting from her hair and finishing with the shoes to wear, to be a perfect look maker. My dream? Be rich!

Your inspiration: the best hairstylists in the world, in your opinion, who are they?

Wandering around the world have known hair stylist of the highest level, but for me, the absolute number one is Aldo Coppola.

2017: how are changing the habits of customers?

Technology has changed the vision of our clients.

What does women want?

Women want to be “unique”. Uniqueness is synonymous with “beauty.” Women don’t care care about the costs of a change of image that make her feel good. Ah, she wants more and more “shock” proposals!

Which is the trend of the moment? Rough or smooth? Long or short?

Fashion is created, not followed. The trend is towards the blur, the short is based on age. But with long hair you always reinvents yourself, year after year,  it never goes out of style, it’s easier to shape thanks to the extension of which I am the best in my city.

The color approaches, on the basis, are closer to the natural color, to avoid the very bad effect of the “regrowth”.

The “color” has saved the receipts of the salons in recent times. And in the future?

Color is the “treasure” of every salon, but having lots of services in our list is a great asset..
future is having as many services as possbile.

The English Cutting in Italy makes it hard to be assimilated by the mass. Why?

 Because, first of all, the appearance of an English and an Italian are extremely different,  then the climatic conditions here in Italy are different from the English ones. Italian women prefer less geometric precision, but more lightness and portability.

What do you think of “natural” products? Are they a viable alternative?

I think that natural products are good, but there is still a very low demand. They are a good alternative for those who for reasons of skin intolerance or sensitivity cannot use anything different.

Which is your relationship with the cosmetic companies? Collaboration or distance?

I have a good relationship with the industry leaders, and with them I collaborate to test and increase day by day the quality of the product.

Does people who work from home or in customer’s home disturb you?

Honestly they don’t even bother me, but they make me what is called a “professional” hairstylist.

How is the service/price relationship?

Today hairstylists should give more services instead of raising raising prices!

Who offer the best service in the distribution: the direct seller, the wholesaler/distributor or the e-commerce?

With the progress of time they have changed the methods of distribution. I think the one which is the leader right now is e-commerce.

How do you discover the novelties of the market?

During my spare time I always keep myself updated, looking for novelties, styles and services.

What do you think of adveritising?

Advertising, to me, is essential, even if you are an international company; just look at “COCA-COLA”!

Are fairs an important appointment? What would you like to find?

Fairs allow you to find always something new, they’re a good date for every professional of the fashion sector.

Keeping update has a costs, how do you approach the problem?

My staff and I are always updating ourselves. I have never thought to have something for free and knowledge has a price, with the difference that with the success then you feel rewarded for everything you’ve spent. We do a lot of courses!

What do you think of Social Network?

I think they are a useful mean of communication when used correctly.

Do you have a website? Is it always up to date? Have you at least good visibility?

Yes of course. I created my website www.giovansantehair.com years ago. The website is managed by many people, under my supervision. I must admit that my site is very visible on the web platform.

From whom do women take inspiration? From TV? From Internet? From magazines? By her friends? From the road?

Every woman has the right “influencers” regarding hair fashion, maybe by watching TV, or surfing the internet, but I also believe the look of a friend or a simple magazine could inspirate

There is a great salon? As? (Type of space, window, furniture, shopping center, unisex, number of employees etc …)

The ideal living there, why not? It must be cozy, tidy, with a nice showcase, an appropriate decor, cozy and unisex which is good! Fundamental to it all: the right employees.

How do you see the formation of associations and the franchise?

The association can be advantageous. And my dream is one day to have a franchise with my brand.

Companies should inform the woman with advertising support or hairdresser?

I think companies should support the hairdresser. Sellers seem to be the weak link in the chain: lack of technical information, do not know the rules of the sale, much less the organization … but they are not! Although work 3 or 4 days a week. The biggest problem is that a large percentage of existing sellers do not have a good dialectic and probably the market rules that do not reach the sales in a short time will be relieved of their duties. After several flops change job for this are endangered.

What are the leading companies in the market today in your opinion? All the names you want …

L’Oréal, Kérastase, Olaplex, Oway and many other companies, truly a market leader, growing, because before you produce it has been carefully studied, also my personal brand G & G which simply means GIOVANSANTE GAETANO.

Because the collections of several hairstylists are increasingly looking to impress once again that not a real proposal to be redone in the fashion salon?

Because I think they just want to impress and do a show. Not thinking that this creation will never be a proposal for the salon, so consequently a source of non-profit.

The Media how and where to act to influence the public?

The media do much, just think of all the fashion services offering as well as the many programs on care of the body.


The Giovansante Hair was born as a hair shop, but it’s actually a real Beauty Salon, created by the international lookmaker Gaetano Giovansante who has participated to several TV reality shows and events. In Giovansante Hair you can find a qualified and competent staff that will help you to revolutionize your image.

Visit the Salon: via Pagano 3 and via Roma 50 in Caserta, Italy.

 

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ROBERTO LUCCHINI https://globelife.com/interviste/roberto-lucchini/ Wed, 08 Feb 2017 14:37:33 +0000 http://globelife.com/interviste/?p=558 INTERCOSMETICS
General Operative Manager

Roberto Lucchini, General Operative Manager of Intercosmetics with his strong interest in this work made him to be very familiar with the entire supply chain.

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INTERCOSMETICS: TECHNOLOGY AND EFFICIENCY AT YOUR SERVICE

Roberto Lucchini

Roberto Lucchini

GENERAL OPERATIVE MANAGER

Roberto Lucchini,  General Operative Manager of Intercosmetics with his strong interest in this work made him to be very familiar with the entire supply chain, from raw materials to production, from the birth of the product, to managing the sales network with all the financial aspect, and his continued interest and his personal ambition are his biggest incentive to continue to do well and challenge every day this market.

What is your role in the company? What is your job?

My work experience started as a sales agent in the area of Milan, experience lasted about four years, then the change of category as the head of the Lombardy area with the management of 8 vendors, experience lasted two years, after that in 1989 I decided to enter in Raywell Ltd. with the aim of developing the wholesale-distributor network. It was an hard work (many, many kilometers) which has, however, allowed me to know the market from north to south Italy very well and a lot of people, with which even today I collaborate. In 1997 Raywell Ltd. owned by the Dionisi family was transformed in Intercosmetics Ltd, the company began to grow, and then to the Raywell brand got associated the brand Envie purely designed for the wholesale and the foreign market. In 2012 Extremo and Invidia brand borned, placing themselves in the still free market segments. Coming to present day: my position as General Operative Manager and my strong interest in this work made me to be very familiar with the entire supply chain, from raw materials to production, from the birth of the product, to managing the sales network with all the financial aspect, my continued interest and my personal ambition are my biggest incentive to continue to do well and challenge every day this market ever more inflated and where all business rules are not due to those who sell out to survive, ruining the market, trying to copy everything that other companies (mine included) have formulated through market research by using highly qualified personnel.

What demands the market today?

Today’s market requires a lot of things:

1 seller-client relationship;

2 top quality;

3 competitiveness in prices;

4 timeliness in serving the customer;

5 streamlined customer management;

6 stylistic technical supports.

They seem very easy rules, but they are not. They must be handled very well, and each step requires expert knowledge and personnel able to do their job very well, just a weak link in the chain, and the risk of displeasing the customer becomes high, that’s what should not happen, all customers are important.

What do you think of natural products? Are they a viable alternative to traditional products?

The natural hair lines, vegan, organic, green, ect that are springing up in recent months are trying to follow a niche genre trying to replace traditional lines for treating skin and hair already on the market. The final customer seems to be receptive, but is also very careful, therefore also in this case get the right certifications necessary to be able to make a proposal suited to the expectations. Surely, the market costs of these lines will be higher than the traditional ones, because certain natural material costs. Having said this, I believe that hair products for vegan, organic, green ect can acquire a slice of the market, but beware you have to respect the rules of the game. The only goal to point to is quality if we do not want to risk that this trend will soon times out.

What is your opinion about social network and e-commerce?

Social networks are becoming an information channels used by the public, every day born a new sections, which deal with the market trends, in a few months everything seems to get old.In e-commerce you can find anything at all prices, a world no longer manageable, everyone is free to propose what they want at the price they want, I personally believe that this sale should be regulated and also authorized and agreed with the manufacturer, which instead often has to give its customers the reasons about the prices proposed and the authenticity of his product.

Are trade shows an important appointment? What would you like to find?

For the company, national and international trade fairs are an important investment, both in terms of brand visibility and the ability to meet and find various foreign distributors. The important is to be prepared for the event in time, by fixing meetings with people who were previously contacted. Remind not to wait at the stand that someone will come to visit you. Business growth today can continue only and only by opening new markets abroad.

Has your company a website? Is it always up to date? Has it some dedicated people? Has it at least good visibility?

The company website is another strong point, it must be up to date and attractive, slim and easy in a few clicks, that’s why we employ professional collaborators for the development and creation of our sites.The company is made up of so many people, each one different, each with their own ideas and their own needs, each with its own role, all important, but often it’s the symbiosis of the group that lacks internal jealousies between departments. The key to win is to have reliable staff that believes in the company, in his role and in his future.

logo-intercosmeticsIntercosmetics founded in 1987, manufactures and sells products for professional hairdressers in Italy and in over twenty countries worldwide. It has a Research & Development laboratory, equipped with modern high technology machineries. Intercosmetics is a leader in the production of dyes, semi-permanent color, treating and restructuring lotions, creams and masks. In the new production plant of Settimo Milanese  we also perform a punctilious quality control pre and post production. University microbiological tests, controls at all stages of production, professional skills, continuous search for quality and the ability to innovate and anticipate the market trends have been contributing to our goal: satisfaction of the customer. Intercosmetics produces and distributes the following brands specialized in professional trichology: RAYWELL, ENVIE, ENVY and EXTREMO.

INTERCOSMETICS srl:
via Meucci 16, 20019 Settimo Milanese (Milano), Italy

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VALTER SARTORI https://globelife.com/interviste/valter-sartori/ Wed, 07 Dec 2016 15:30:31 +0000 http://globelife.com/interviste/?p=303 GAMMA PIÙ
Managing Director

Valter started his career as assembler of electrical components. Than he follows his desire to produce something to use and sell, transforming his ideas in reality.

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Gamma Più
crafts blowdryers with passion

Valter Sartori

Valter Sartori

GENERAL SALES MANAGER & CO-FOUNDER

Valter Sartori, one of the fouders and general sales manager for Gamma Più started his activity 25 years ago as electric component assembler. Through the years, his desire to make his ideas come true has brought him to become one of the most important hair accessories producer for the professional market.
Chief of an innovative business, focused both on technology and sustainability, Valter is today one of the most important Hair & Beauty Businessman internationally.
Eventhough he is constantly engaged in his business, Valter is a great sportive man and a lover of long walks in contact with nature, that brings him inspirations and reflection.

GLOBElife met Valter Sartori, managing director and founder of Gamma Più who answered ou questions.

How did you experience the beginnings of your activity?

At the beginning it was very hard, from being a simple electrical components assembler to becoming a phon, plates and irons manufacturer for the professional market.

Was it a difficult transition?

The transition wasn’t easy but the desire to manufacture, to produce something that could be used, displayed, sold, your idea becoming reality, this has always fascinated me and it gave me the strength to go on for 25 years until now.

How would you describe your company?

I think and I can say with no fear that Gamma Più is an highly innovative company, that doesn’t dread about the present and who believes in a better future, we are always looking for new technologies that can improve the hairdressing environment, today more than ever neglected.

What about the commercial department?

The Gamma Più sales department consists of direct officials, professionists who believe in the Gamma Più project and that are a team.

Which is the new frontier of distribution?

More than ever Gamma Più caters to the professionists, listening very carefully to the demands and the suggestions; we follow schools, supporting the hairdressers events. All this because in these days the wholesaler no longer has the time or perhaps even the inclination to present a product, thing that requires a bit of his time; now the research is aimed to products easy to sell but, sometimes, with a low quality. This penalizes the italian production chain, the MADE IN ITALY, benefiting other types of products. I am convinced of my CREDO, QUALITY ALWAYS PAYS.

Has your company received any awards?

In 25 years we haven’t received any awards or medals to display on the bulletin board, but we have the recognition of the large companies and of the various worldwide hairdressers associations who trust our brand, our products. This to underline the level of quality achieved over the years.

Which is the best comment received by customers?

They say that Gamma Più is solid, concrete and so humble.

Communications: development or flop of Social Networks?

The social networks and the internet itself have changed and will change the commercial world, we will know everything about everyone, for better or worse. It’s a great tool to use very carefully.

Will the accessories have new weight in the service management?

The accessories are still very important especially if designed to improve the professionists work.

If you could solve a serious problem that afflicts humanity, which one would you choose?

Humanity is plagued with so many problems, I think that if each of us would looked around could see a neighbor in need. A small gesture, an help, if done by each of us, could make this world better.

logo

Gamma Più was founded 26 years ago by four business partners who wanted to manufacture and market the highest quality professional electrical tools. With offices and production facilities in Northern Italy, the company distributes its products worldwide both under its own brand, as well as via contract manufacturing relationships.

After providing contract manufacturing services to the U.S. market for 2 decades, in March 2011, Gamma Più re-launched its branded tools to the U.S. market. Today, it seeks distribution partners who are looking for tools that are set apart by innovation, quality and style. It also continues to offer its contract manufacturing services to brands that are looking for top quality Italian tools.

GAMMA PIÚ:

Via Caduti del Lavoro 22, 25046 Cazzago San Martino (Brescia), Italy

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TINO BONINO https://globelife.com/interviste/tino-bonino/ Tue, 06 Dec 2016 10:03:26 +0000 http://globelife.com/interviste/?p=280 FARMACA INTERNATIONAL
Commercial Director

Tino Bonino is the Commercial Director for Farmaca International, one of the most important company in the haircare sector.

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FARMACA INTERNATIONAL
The company that produces exclusively for the hairstylist

Tino Bonino

Tino Bonino

GENERAL SALES MANAGER & CO-FOUNDER

Tino Bonino is the Commercial Director for Farmaca International, one of the leading companies in the production of professional hair cosmetics.

In the commercial sector since 1974, Tino has seen the evolution of the commercial role that today, he says, must work in symbiosis with marketing.

In the interview he tells us about the changes that have worked over the last thirty years, the new market prospects and the future of his industry.

Tino Bonino, Commercial Director for Farmaca International, talks to GLOBElife about the state of today’s market.

Which is your advice for the companies that want to take a look to the future?

We can’t say now whether the future is going to be better or worse; each situation must be lived in a different way and, consequently, we must move and activate ourselves in different ways. Certainly the first and only diktat to follow is to keep high attention to catch all the nuances of the market.

How the market has changed from a few years ago?

For years our market has been static (meaning that all companies were planning the launch of new products year by year, letting understand how they would have moved), now everything has changed … with the advent of internet, e-commerce and new distribution systems, there is a continuous change of products. You have to be careful probing to understand how the market moves and his consumption.

What does that change for those involved in the commercial sector mean?

This trend, of course, also changed the vision of the role of marketing and distribution; I’m in this industry since 1974 … and until a few years ago the proposed marketing industry and the commercial was activated to give life to the ideas, now they have to act together. The market moves so fast that requiresa a continuous and close collaboration without wasting time.

Which are the most effective communication channels?

Even the way we communicate has changed over the years, with the advent of social networks like Facebook, Twitter, Pinterest … we can reach a large number of people in a short time, passing important messages, ideas, promotions.

On what should a company focus?

Surely in the future professionalism will win. Our company since its birth (30 years ago) produces exclusively for hairdressers. This industry needs companies that protect not only their jobs but their professionalism! We must re-evaluate the quality of service that only an hairdresser can provide. Do not forget that even today there are those who promote the “do it yourself” acting to the detriment of the class and their professionalism.

How does Farmaca react?

We have in mind an even stronger program that includes substantial investments to re-evaluate and support the professionalism of the hairdresser. We must not forget that only the hairdresser is able to offer their customers an exclusive service.

In this time of change which is your anchor?

In a changing market that moves so fast … for us what should not change is the interest for the professionalism of the hairdresser. We disclose this message with all the available means of communication.

 

logo-farmaca

Farmaca International is a professional hair cosmetics’ company based in Settimo Torinese.

The company believes in research and innovation, Farmaca is a society rich of content and experiences gained over the years through collaboration with various companies in the field.

The company organization is characterized by a strong team spirit, but above all, by the desire to improve day by day thanks to the valuable advices from hairdressers who have chosen to work together with Farmaca.

For this reason the company always provides services and reliable products technically advanced, managed with seriousness and experience.

The scientific laboratories work closely with a team of technicians throughout Italy in order to always monitor the quality and the different needs that hairdressers have.

With this spirit, so much attention is devoted to the continuous search for the best technical solutions, the most modern raw materials, taking advantage of a pool of specialists rehearsed and with a great experience in the professional tricosmetic field.

FARMACA INTERNATIONAL:

Via Leini 138/140, 10036 Settimo Torinese (Torino), Italy

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FEDERICO PEGORIN https://globelife.com/interviste/federico-pegorin/ Wed, 30 Nov 2016 13:31:00 +0000 http://globelife.com/interviste/?p=227 PETTENON COSMETICS SpA
Commercial Manager

Federico Pegorin, Commercial and marketing Director of Pettenon Cosmetics SpA mainly dedicate himself to the differentiation strategy as the company has a decade-culture in producing products with different placements.

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Pettenon Cosmetics SpA
Professional Technology

Federico Pegorin

Federico Pegorin

Direttore Commerciale e Marketing

Sales and Marketing Director Federico Pegorin, Sales and Marketing Director of Pettenon Cosmetics SpA dedicates himself, above all, to the offer differentiation strategy  as the Company has a decade of culture in making products with different placements.

The winning mix to raise the awareness of a product is due to the continue investments into communication supported by the sales force that transfer to the customers the importance of the brand communication in addition to the promotion in our sale points and distributors.

He is characterized by seriousness, constancy and the ability to think to three different solutions in order to solve a problem, all qualities necessary for a great manager.

Federico Pergorin, Sales and Marketing Director for Pettenon Cosmetics SpA, answers our questions:

What has changed in recent years?

In recent years it has changed everything, especially product quality, which has become higher, as the search for ever more modern formulas, delicate and careful in terms of ingredients (SLS, SLES, Parabens, Sulfates, Sodium Chloride , Ammonia, ppd, etc.).

Also it changed the offer because today coexist in the market dozens of companies with high quality and tens with an average quality and all manage to sell something. The hairdresser is  stifled by products, fragmenting purchases and consequently very few companies have direct sellers, while the hairdresser caters much more frequently in multi-brand distributors or wholesalers.

What is your call?

In my humble opinion, producers need to do production, distributors and dealers must deploy!!

Why choosing to work with you?

Quality at the right price, service and passion for our work!

Could you explain us which aspect of the company do you deal with?

Like all owners, I deal with many things in the company, but especially with sales and marketing: I mainly dedicate myself to the differentiation strategy as our company has a decade-culture in producing products with different placements.

When and how the group’s expansion began?

The expansion of our group has certainly began with the acquisition of part of the G & P, our Tuscan company that produces hair colors. Thanks to this company concentrated in color, we have an excellent quality that has given us great results in a short time and the color has trailed the other brand products. In Padua, however, we have enhanced the production of “liquid” products offering a service with a better value for money relation.

In which countries has the company expanded over the years?

Currently Pettenon Cosmetics is present in 80 countries in the world and it’s in constant growth and expansion thanks to the presence in international fairs and due to the constant visits to customers from our six area managers.

Which are the difficulties for those working in this area?

The difficulties in recent years are linked, in different countries, to the increasingly complex and expensive legislation, while in Italy, the various fees and poor facilities in recruitment do not facilitate the management of an industrial enterprise like ours.

Has the market changed? And consumers?

Market and consumers have changed: both are more careful about what they buy and how much they spend, moreover nowadays the professional product can be found in many channels, not least GDO and pharmacy.

What do you think about communication and its value?

Communication is increasingly a must for a company known internationally as ours. In my opinion, the winning mix to raise the awareness of a product is due to the continue investments into communication supported by the sales force that transfer to the customers the importance of the brand communication in addition to the promotion in our sale points and our distributors.

Which are your point of strength that have allowed you to emerge?

My strengths? I know how to choose, grow and engage staff, but sometimes I also have to send away them!! Alone is not possible to produce anything, we need to work together and in groups. Only the union and tenacity will make us arrive, sooner or later, on the top of any mountain.

What features are used and what approach should be adopted to achieve success as a manager today?

The characteristics of all the managers in the world: seriousness, constancy and the ability to think to three different solutions in order to solve a problem (then you choose the best for that time … it seems simple, but it is not!)

What does it mean to be Number One in San Martino di Lupari?

It means to be number one in products and Footsal!

What kind of people do you meet during your professional career?

During my professional career I meet people of all kinds, mostly commercial, trainer and marketing specialist.

How do you upgrade yourself?

I update myself with the old system: the street, the best way to keep up with the market needs of haircare, talking, seeing and touching with the hand in the first person.

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Pettenon Cosmetics S.p.A.  is an industrial group that for 70 years has provided to customers around the world hair products that reflect the needs of the market.

Its mission is “To be recognized internationally as the most representative MADE IN ITALY company for the PROFESSIONAL HAIR CARE”.

Thanks to years of experience and knowledge of foreign markets and an increasingly strong presence in the hairworld, Pettenon products are developed, tested and used by PROFESSIONALS HAIRSTYLIST to ensure the maximum results in terms of CARE and BEAUTY HAIR.

Many and varied the Brands of Pettenon: Orotherapy, Alterego, Botugen, Echosline, Inebrya, Byotea, Fanola and numerous others.

PETTENON COSMETICS, italian Industrial Group: in the video the company that since 1946 produces the Made in Italy of professional hair care

PETTENON COSMETICS spa:

Via del Palù 7, 35018 San Martino di Lupari (Padova), Italy

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RICCARDO e ROBERTO COLOMBO https://globelife.com/interviste/roberto-e-riccardo-colombo/ Tue, 29 Nov 2016 14:25:46 +0000 http://globelife.com/interviste/?p=206 MUSTER & DIKSON
Owners

Riccardo e Roberto Colombo, along with their sister Nadia, welcomed the working heritage of their father, Franco, founder of the company Muster & Dikson, leader in the production of cosmetics, equipment and furnishings for hairdressers and aesthetics.

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Muster&Dikson
over than 50 years serving hairdressers and aestheticians.

Riccardo e Roberto Colombo

Riccardo e Roberto Colombo

OWNERS

Riccardo and Roberto Colombo, along with their sister Nadia, welcomed the working heritage of their father, Franco, founder of the company Muster & Dikson, leader in the production of cosmetics, equipment and furnishings for hairdressers and aesthetics.

“Colombo’s Brothers” have always approached the market with a great charge of dynamism and professionalism, bringing the family company to become one of the main international enterprise in the field of beauty.

 

RICCARDO AND ROBERTO COLOMBO: BORNED AND RAISED WRAPPED BY BEAUTY

Muster & Dikson, the family business, has forged and fascinated them at the same time, with the charm that this industry issues towards those who dedicate themselves with enthusiasm and passion, then it offered them a unique opportunity to make their choices, the proposals, the R & D, marketing and sales strategies of a leading company that operates in all fields, from cosmetics to furniture, from equipment to professional aesthetics.

A challenge that they have collected with vigor, enthusiasm and desire to do. A challenge that they have always shared with their sister Nadia and with Franco, their father and founder of the company, that was born almost 50 years ago.

Their interview’s responses to Beauty Bazar are passionate:  they transmit concreteness and foresight, together with the knowledge of an industry that “the Colombo” preside at all its fold, as Muster & Dikson, like no other, has always been offering a truly comprehensive and diversified offer, addressed to the professional beauty market.

Will the future be better than the past?

It will certainly  be better, because the “dark” and sad periods, like the one we are all now living, trigger the charges for a disruptive levied.

The crisis puts into question, it forces you to think more, to disclose how to react in a flash. It does this with each of us, regardless of the occupation, social class or cultural background; in few word, it does that across the board.

It’s everyone’s reaction, firstly imperceptible, then clear and finally synergistic, which will allow the system, as in the past, to find new resources, to discover new paths to follow in order to progress. It’s already possible to see the signals, the future will be better, no doubt.

Who wins, Marketing or Commercial?

We win together, or we lose together!

If a mechanism is created to promote the business of a company, its gears must operate in perfect coordination, such as in a precision clock or, better, as in a system of detection and self diagnosis studied to detect the needs and indeed to preempt them, so as to offer the ideal solution, able to satisfy them immediately.

Of course there are overlapping margins between the skills of the two areas but that allow the interpenetration, as well as the clarity and uniqueness of the objectives; it is essential that the relations between their leaders don’t become conflictual, but rather interactive and aimed towards a common goal.

For Muster & Dikson the Trade is the “armed wing” and, at the same time, the aerial and the lightning rod of Marketing, while this is the interpreter of the demands and needs, as well as the engine of new proposals. A winning combination, tested and able to guarantee service, quality and innovation at the same time.

What’s the new frontier of distribution?

The market is a “complex organism”, which promptly reacts to new stimuli and difficulties, that’s why it’s selective, changeable and sometimes “naughty.”

But more than anything the market is diversified and suggest different approaching strategies depending on the circumstances and the interlocutors.

It’s proved the acceleration of the technological innovation produced over the past 20 years, turning our lives extraordinarily.

The market is the protagonist of this transformation, it also favors and models this change, creating new opportunities and offering diversified or “customized” solutions.

So we must be prepared to offer a differentiated policy, capable of a simple and immediate distribution service, maybe just a “click” away, but at the same time we must be willing to provide a comprehensive approach, where alleged or need, whether rich media, ideas, information, technical growth and experience transfer.

And who can deny that these two “worlds” must co-exist?

If today we see the wider diversification of the requests, it’s natural that the distribution, as a service, must indulge them all consistently and simultaneously: it’s clear, therefore, the importance of each channel of contact with the professional trader and, more generally, with the public. The tricky thing is being able to follow them all with professionalism and timing, thing that in Muster & Dikson we try to do with great commitment, collecting duly customer satisfaction.

Will the accessories have new weight of services in the gestures?

The small equipment, as well as the parts, are complementary to the use of haircare and cosmetic products in general, to ensure a quality service and to perform technical and sophisticated treatments, effectively and flawless.

The hairdresser knows it well and it’s not refractory to the continue offering of new solutions that the industry sector offers him.

Accessories, now, play a vital role, which in the past has certainly been less noticeable, but that has gradually assumed strategical and practical importance in every self-respecting salon.

Muster & Dikson offers about 2000 professional articles, designed for the professional use and often marked by innovation, usability and design. Trendy accessories are a real cue ball to us: we are studying new solutions in a constant and systematic way, enriching our offer with continuous innovations, as well as providing real help to the hairdresser, “squeezing the eye” to the beauty of the forms and the richness of the materials!

What’s the most striking feature of your company?

Innovation combined with service, no doubt!

Muster & Dikson has in its DNA the professional formulation and technological research.

We have scientific and technical laboratories directly within our structure and their constant research is the foundation of our business and our success.

It’s a direct consequence the specialization, which we “breathe” wherever and that differs division by division, only to find it in a synergistic way to the choice of strategy, for marketing actions and proposals to be put in.

Having a complete expertise and experience in such a particular, diversified and sometimes eclectic sector, knowing the trichological and special equipment, helps to actually interpret and foresight the trends, anticipating the market by being protagonists and offering real solutions for working people.

Muster & Dikson has also constantly invested on independent production, in particular in the trichological. It’s present in the company since the first debut on the market: sophisticated equipment, testing tools and automated lines, guaranting excellent quality of every product that leave our production lines of Cerro Maggiore.

logomusterdikson

A dynamic company for more than 50 years at the constant service of Hairdressers and Aestheticians, which studies, produces and acts in order to offer the best service and a wide range of superior products.

With a modern production structure distributed over 6 plants on a covered area of 60,000 square meters. (S.c.), Muster & Dikson guarantees the seriousness and promptitude of an articulated organization, active and characterized by a widespread work management.

The company, which was born and resides in Italy where broad support from customers, also operates internationally, exporting to 70 countries worldwide.

These prerogatives, combined with a dynamic sales organization and a widespread distribution, make Muster & Dikson a real reference point in the sector.

MÜSTER & DIKSON:

Via Kennedy, 20023 Cerro Maggiore (Milano), Italy

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LUCA ANDERLONI https://globelife.com/interviste/luca-anderloni/ Thu, 27 Oct 2016 14:27:24 +0000 http://www.globelife.com/interviste/?p=49 GAMMA PIU'
Foreign Commercial Manager

He handles the US, Canada, UK, Ireland, Benelux, Scandinavia and ASEAN country market. He manages Gamma Più's clients list and he works to make the distribution net strong and profitable.

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Gamma Più
crafts blowdryers with passion

Luca Anderloni

Luca Anderloni

Foreign Commercial Manager

Luca Anderloni is Foreign Commercial Manager for Gamma Più.

He handles the US, Canada, UK, Ireland, Benelux, Scandinavia and ASEAN country market.

He manages Gamma Più’s clients list and he works to make the distribution net strong and profitable.

GLOBElife met Luca Anderloni, who manages the U.S. market. We are delighted to share his story with our readers.

Welcome, Luca. Please tells our readers about Gamma Più!

Our story started with four young Italian men with no money, who in 26 years, has managed to create a company with solid roots in Italy and an international distribution network. We were risk-takers, who love crafting innovative and beautiful tools. For Gamma Più stakeholders, quality comes first and our goal is to bring real benefits to the hairdressers with education and products that deliver value.
The Gamma Più brand was born in 1988. During the first year of this new adventure, we have produced about 5,000 hairdryers in one unique model. After a couple of years, two new models were introduced in its range and very soon, we realized that we had to focus on quality and original design to enlarge our production.
Today Gamma Più produces 800,000 hairdryers and 200,000 straightening irons per year, and it’s a leader in the production of innovative, pure Italian style hairdryers and accessories.

Who are your partners?

Valter Sartori, one of the fouders, is our general sales manager. I also am a founder and I manage the business in the United States, Canada, United Kingdom, Ireland, Benelux, Scandinavia and ASEAN countries. I handle our client portfolio and I work to make our distribution network effective and profitable.

Tell me about your R&D and production capabilities.

Our R&D is focused on developing products that hairdressers want and need, keeping their comfort and safety in mind. Take our Relax hair dryer model, for example. Hairdressers frequently experience hearing loss as well as arm and shoulder problems, we’ve made the Relax model super quiet and super lightweight, more balanced and extremely easy to handle. Using it once hairdressers can immediately understand the  benefits of using this dryer in the form of less fatigue and a dramatically quieter working environment.
Our Relax model provides reduced acoustic stress, minimizing noise in the salon to facilitate communication with clients. Thanks to our proprietary technology, Relax reduces the emission of electromagnetic waves by 97%, compared with traditional hairdryers.

What is the benefit?

Our high-performance model reduces drying time, thanks to air flow, pressure and temperature designed to maximize hairdressers’ time in the salon.

Can you please be more specific?

Finally, Relax is eco-friendly. We’ve designed it to limit the consumption to just 1600W, maintaining high performance. Both its case and packaging are recyclable.

What are some of your other new products and/or best sellers that you’d like to tell our readers about?

The Gamma Più Active Oxygen model is the only dryer with active oxygen technology. The benefits include long-lasting hair color and shinier and softer hair. It’s available in white, blue and black.
The Gamma Più E-T.C. Light Tormalionic hair dryer produces massive power combined with a lightweight and quiet unit. It incorporates a patented new system that multiplies air speed and pressure for faster drying. It’s available in fashionable purple, black, orange, green, gray and pink.
At 2100 W, the Gamma Più Ion Ceramic S model is the most powerful ionic dryer. It dries the hair quickly, leaving it shinier and healthier, thanks to the ionic effect. It’s available in red, white, black and gray.
The Gamma Più 3500 Tormalionic Hair Dryer provides maximum hair flow and heat for styling curly or thick hair with a tormalionic effect. It also comes with two nozzle attachments for a quick styling and smoothing. It’s available in black and red.
Finally, the Gamma Più 7005 Tormalionic Hair Dryer has an exclusive design that allows the stylist to grip the front part of the dryer for maximum control without burning the fingers, thanks to special anti-sliding and anti-burning strips.
Finally, to ultimate hair styling, Gamma Più offers two professional straighteners with electronic digital control. The I-Extra features an LCD display with temperature readout and floating nano titanium plates. It guarantees excellent smoothing and it’is ideal to create curls and bends. The Digital Control model features  1 x 3.5-inch plates, while the XL Digital Control model features 1.65 x 3.5-inch plates.

What is your distribution model?

We do not have a US master distributor. Our American distributors buy from us and they sell to salons. We adopted this distribution model in 2014. Price-wise, we believe this model makes us very competitive in comparison to other European manufacturers.

Can you please give us more specific information?

We offer an exclusive distribution rights to distributors who can cover their territory extensively and achieve turnover targets in a reasonable time. We look for long-term partnerships that are profitable for both parties.

logo

Gamma Più was founded 26 years ago by four business partners who wanted to manufacture and market the highest quality professional electrical tools. With offices and production facilities in Northern Italy, the company distributes its products worldwide both under its own brand, as well as via contract manufacturing relationships.

After providing contract manufacturing services to the U.S. market for 2 decades, in March 2011, Gamma Più re-launched its branded tools to the U.S. market. Today, it seeks distribution partners who are looking for tools that are set apart by innovation, quality and style. It also continue to offer its contract manufacturing services to brands that are looking for top quality Italian tools.

GAMMA PIÚ:

Via Caduti del Lavoro 22, 25046 Cazzago San Martino (Brescia), Italy

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