Notizie dalle aziende e dal mercato

P&G CEO pledges to cut brand portfolio
by more than half


Following a financial year where PROCTER & GAMBLE has seen its sales continue to slide, the company has announced that it will slash the size of its product portfolio by more than half in an effort to make the business more efficient. During a press conference in Cincinnati, last Friday, company executives elaborated that they want to eliminate around 100 minor brands from the portfolio, in an effort to focus on the bigger and more profitable brands that the company already holds. The brands the company will be holding on to number approximately 70 to 80, and the company indicated that they already represent somewhere in the region of 90% of the annual revenues for the business.

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